Content management is the process of creating, organizing, editing, updating, and maintaining the information displayed in a mobile application. App content can include text, images, product and service descriptions, prices, news, promotions, articles, documents, company information, and other materials. In an app builder, content management tools can allow businesses to update this information without changing the application’s source code.
Business information changes regularly, so mobile app content needs to be easy to maintain. Effective content management allows a company to keep information accurate and relevant without rebuilding the entire application whenever a price, service, article, promotion, or other piece of content changes. When combined with databases and real-time updates, changes can become available to app users without requiring a new app release.
A company uses an app builder to manage a mobile app containing services, prices, news, and promotions. When a new promotion starts, an administrator adds its text and images through the platform. The updated content becomes available in the mobile app without publishing a new version through the App Store or Google Play.