Mobile Commerce (M-commerce)
What is Mobile Commerce (M-commerce)?
Mobile commerce, or m-commerce, is the buying and selling of products and services through mobile devices such as smartphones and tablets. It includes shopping through mobile apps, making mobile payments, browsing product catalogs, placing orders, managing customer accounts, and completing other commercial transactions from a mobile device.
Why it matters
Mobile commerce allows businesses to provide customers with a purchasing experience designed specifically for smartphones and tablets. A mobile app can make it easier for customers to browse products or services, place orders, make payments, and return for future purchases. Businesses can also combine commerce functionality with other app features such as content, customer accounts, and real-time updates.
Example
A retail company creates a mobile app where customers can browse its product catalog, view product information, select items, and complete purchases directly from their smartphones.
