Rewarded Ads
What are Rewarded Ads?
Rewarded ads are a type of in-app advertising that gives users a digital reward in exchange for voluntarily viewing or interacting with an advertisement. The reward can include access to additional content, virtual items, extra features, or other benefits available within the app. This advertising format is commonly used as part of a mobile app monetization strategy.
Why it matters
Rewarded ads provide a way to monetize a mobile app while giving users a clear benefit in return for their attention. Because users usually choose whether to interact with the advertisement, this format can be less disruptive than advertising that interrupts normal app usage. Businesses can combine rewarded ads with other monetization approaches depending on the purpose of the application and its audience.
Example
A mobile app offers some premium content to users who watch a short advertisement. After the ad is completed, the selected content becomes available without requiring the user to make a payment.
