App Store Keywords
What are App Store Keywords?
App Store keywords are words and phrases associated with a mobile application that help Apple understand what the app is about and can influence its visibility in App Store search results. Keywords may relate to the app’s functionality, industry, audience, or the problems it solves. In Apple’s App Store, keyword optimization involves several metadata elements, including the app name, subtitle, and dedicated keyword field.
Why it matters
Choosing relevant App Store keywords is an important part of App Store Optimization (ASO). Users often search for applications by describing what they need, such as a booking app, shopping app, or mobile app for a particular service. Relevant keywords can help an application appear for appropriate searches, while inaccurate or excessive keyword targeting can make store metadata less useful and does not guarantee higher rankings.
Example
A company publishes a mobile booking app for a beauty salon. During App Store Optimization, it researches phrases potential customers may use when searching for this type of application and incorporates relevant terms into the app’s metadata while keeping the listing clear and accurate.
