Push Notifications
What are Push Notifications?
Push notifications are messages sent by a mobile application to a user’s device and displayed outside the app interface, such as on the lock screen or in the notification center. They can inform users about updates, reminders, promotions, new content, booking changes, and other relevant events without requiring the user to open the app first.
Why it matters
Push notifications give businesses a direct way to communicate with mobile app users and encourage them to return to the application. They can be useful for time-sensitive information, booking reminders, promotions, service updates, and newly published content. Notifications should be relevant and appropriately timed, since excessive or unnecessary messages can reduce user engagement and lead users to disable notifications.
Example
A customer books a service through a mobile app. Before the appointment, the application sends a push notification reminding the customer about the scheduled date and time.
