App Store Review
What is App Store Review?
App Store Review is Apple’s evaluation process for applications submitted for publication or certain updates in the App Store. During the review, Apple checks whether an app complies with its App Review Guidelines, including requirements related to functionality, user experience, privacy, security, payments, content, and technical performance. An app may be approved for publication, rejected with an explanation, or require changes before it can be released.
Why it matters
Passing App Store Review is necessary to make an iOS app publicly available through the App Store. Problems such as incomplete functionality, incorrect privacy information, prohibited payment flows, crashes, or violations of Apple’s policies can delay an app launch. Understanding the review requirements before submitting an application helps businesses prepare their mobile app correctly and reduce the risk of rejection.
Example
A company creates and tests a mobile booking app and submits it to the App Store. During the review, Apple checks the app’s functionality, account features, privacy information, and compliance with platform requirements. If an issue is identified, the company updates the application or its store information and resubmits it for review before publication.
