User Engagement
What is User Engagement?
User engagement describes how actively and frequently people interact with a mobile app or other digital product. Engagement can include opening the app, viewing content, using features, completing actions, responding to notifications, making bookings or purchases, and returning to the application over time.
Why it matters
User engagement helps businesses understand whether an application provides enough value for people to continue using it. Engagement data can also show which features and content attract the most attention and where users may lose interest. Businesses can use these insights to improve the app experience, content, functionality, and communication with users.
Example
A company analyzes how often customers open its mobile app, read newly published content, use the booking feature, and return after receiving push notifications. This information helps the company understand how users interact with the application.
